In an interesting campaign for its reality show Dance India Dance season 4 that is about to enter an exciting leg with the Top 10 contestants battling it out for the much coveted ‘sunehri taqdeer ki topi’, Zee TV has gone one step further and joined hands with FreeCharge.com and would be ‘freecharging’ the phones of all those who give a missed call to vote for their favorite contestants. Last year, the channel to make votes cost free had come up with the idea of “missed calls for vote”, this time its target seems to be to lure more viewers to the show.
The voting phase will begin on Sunday, 22 December and audiences will have as much power to vote for their favorite contestants as the judges on the show. The mechanism for voting is simple – on placing a missed call to vote for their favorite contestant, the viewer will receive a promo code. The voter can then log on to www.freecharge.com and get free talk time worth Rs 10 on a minimum recharge of Rs 20 with the use of the promo code. The consumer will get only one promo code per week which means that they can vote only once per week for their favourite contestant. However, they can cast their vote for all contestants but receive only one promo code.
Talking about the initiative, ZEEL marketing head national channels Akash Chawla said, “Voting is an integral part of any reality show. We made voting free last year by way of the ‘Missed-Call Voting’ mechanism. We received an overwhelming response in the form of record-breaking vote counts from our viewers. With this initiative of ‘Freecharging’ our voters’ phones, the idea was to take one step forward and gratify our viewers for sharing their valuable vote with us and helping us in our journey of identifying India’s biggest dancing star. The mechanism is effective as a consumer is allowed to vote only once for their favorite contestant each week through their registered number…thereby, not allowing any duplication of votes. Freecharging will prove to be a fair mechanism to identify a winner based on public opinion as well as the judge’s scores.”
How to get this Deal:-
- Miss call on number 18008336001 or 1800 833 6002 or 18008336703 or 1800 833 6004 or 1800 833 6005 or 1800 833 6006 or 18008336007 or 1800 833 6008 or 1800 833 6009 or 1800 833 6010 to vote for your favorite contestant on DID4.
- You will receive sms with Freecharge coupon
- Visit Freecharge
- Recharge with Rs.20 or more and Click Recharge now
- Proceed > Login/Register
- Tick “I have a Freefund/Promo code
- Apply coupon to get Rs.10 off
- Pay rest amount
Note: The Offer is valid only for Miss Calls during the time when voting lines are OPEN